Promotion

When a new company is out looking for customers to buy their first product, it may be a little tough. Andes will most likely have some kind of promoting team on the road to advertise our new name. "Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 38 of 49) Andes will their own kind of off-road team that will reach all across the country, reaching nightclubs all across the country, luxurious restaurants, and any other luxurious company that will offer to promote our product for us. When we first release, we may have a grand opening party at one of the nicest Las Vegas Casinos, allowing us to do some kind of "Happy Hour" for a couple hours. That will help us immensely to get our product pushed out and for others to enjoy and get to experience what we are all about. Promoting to Industrial companies can be very costly though. "Companies spend billions of dollars each year on promotion to industrial customers."(Marketing: An Introduction; Armstrong/Kotler; 13 Personal Selling and Sales Promotion; page 43 of 49) To do that kind of promoting, it may be risky, but in life, everything is a risk. It's always going to be a hit or miss. I think that this is one of the most affective ways to help get a product's name out there.