Objectives

One of our main goals at Andes Vodka is to genuinely provide our consumers with one of the classiest, unique blends of Vodka. We believe in building strong customer relationships by developing a truly incomparable brand of Vodka. We strongly believe that true success comes from within the customers so we try to make the customer happy at our utmost priority. Not only is our vodka distilled from the fine waters running through the Andes Mountains but we refine it with White-Riesling grapes that from country of Chile. We want to give our customers a truly remarkable experience – one like they have never had before. We believe that we are only successful if the customer comes back for me so we try to give our consumers the best experience they’ve had – whether it’s their first sip or their last.  "Within individual business units, marketing designs strategies for reaching the unit’s objectives. Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." (Marketing: An Introduction, Armstrong/Kotler, page 17) Our strategy is to keep our customer coming back for me so we made our vodka very unique in the distilling process which leaves the vodka smoother than no other. "Each broad marketing strategy must then be defined in greater detail." (Marketing: An Introduction, Armstrong/Kotler, page 9) The marketing strategy is a very vital piece of the puzzle that wholes everything together. One must know the strategy before implementing any kind of pitch at all. You should always know what exactly are you trying to get out of your product.