Implementation Evalution Control

Another key element a company must instill for their product to be successful is to develop some kind of system that will let them evaluate, implement, and control not only the price of the product, but the product itself. Implementing is one of the first vital steps in the marketing process because it’s what gears the plan and drives it into action. "Through implementation, the company turns the plans into actions." (Marketing: An Introduction, Armstrong/Kotler, page 39). Operational control is another vital role that plays in the elements of marketing. Marketing control consists of "measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved" (Marketing: An Introduction, Armstrong/Kotler, pg. 58). It’s very important for a company to be up to date on the whole market and where there product stands currently. Marketing and operational control are very significant. Essentially, control will allow you to take care of any kind of flaws in the development process. Everything in this field is “hit or miss.” Some products are going to make it, and some will eventually fluke, and that’s just the way it is. Andes Vodka has a specialized team that takes their time and goes over our plans to keep us successful. We are always going to be up to date with what’s going on outside of our company so we are on the same boat as everyone else when it comes to social events, news, etc.