Thursday, June 2, 2011

EOC - Week 8 - What Makes My Vodka Special

There are all kinds of vodka brands out there. Whether it's the flavor, the quality, or just the brand name that sets them apart-there is always something that makes that particular vodka bran unique.What sets us apart (Andes Vodka) is that our vodka is distilled through the waters of the Andes mountains so they can taste the clarity and smoothness of our product. Also, our product is refined through white Riesling-grapes from Chile- and with their light, luscious, fruity flavors, we can assure that the consumer will not only have a smooth, great tasting experience, but an incomparable one as well.We wanted our product to be a full bodied, strong drink, but also a smooth, drinkable one as well. Andes Vodka is 40% alcohol and is 80 proof, which has somewhat become a standard for most vodka drinks. Our distillation process is a little bit different as well. The ethyl alcohol is injected to a column or pot still (most modern vodka producers use column stills). The stainless column still is comprised of vaporization chambers stacked on top of each other. The alcohol is continuously heated up with steam while it cycles up and down. This cycle continues until the vapors created from the heat are released and condensed. The alcohol vapors rise to the top vaporization chambers where they accumulate. The by products and extracted materials drain into the lower chambers where they can be discarded.

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