Product

 One of the key things to remember in a company is before you can even try selling the product, you must know what exact kind of market you're trying to sell the product in. "We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones." (Marketing: An Introduction; Armstrong/Kotler; 7 Products, Services, and Brands Building Custo...; page 3 of 55) Andes Vodka is a genuinely unique blend of the clear mountain waters flowing from the Andes Mountains, refined with the light, crisp taste of our White-Riesling grapes coming from Chile. The alcohol content will be at 40% which is almost become the standard. We don’t want our vodka to be too overpowering so we believe 80 proof is perfect match for our unique experience. We will also be including the bottles in two different sizes.

"Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort." (Marketing: An Introduction, Armstrong/Kotler, page 8) Our brand of vodka made entirely of truly unique ingredients found only in that certain area of the world. Everything that is involved with this Vodka is unique – from the distillation process to the exotic, light, crisp taste that comes from the White-Riesling grapes from Chile. Our specialty vodka will be at a relatively high price but we can definitely assure our customers that once they make a purchase of Andes Vodka, they will definitely be able to taste where they money went, and not be disappointed.