Distribution

Our brand is one of luxury and we don't want to be sold at any "hole in the wall" kind of bar. We want our customers to only be able to access our product at a place where they can enjoy the experience. We believe that our drink alone is one that will bring a good experience. We want to sell our product exclusively to certain luxurious nightclubs, casinos, etc. By contrast, some producers purposely limit the number of intermediaries handling their products. The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories. Exclusive distribution is often found in the distribution of luxury brands and brands.  ( Marketing: An introduction; Armstong/Kotler; 10 Marketing Channels Delivering Customer Value;page 25 of 50)" We believe that by selling our product solely through exclusive distribution, we can have more control over our prices and services. Not only can we have more control of our prices, but through exclusive distribution-it boosts our brand name up and can allow us to have higher markups, meaning more profits. These are the kind of marketing methods that lets a company successfully   provide unique experiences for their customers and also have their name on the high-end scale. “The extreme form of this practice is exclusive distribution, in which the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories." (Marketing: An Introduction, Armstrong/Kotler, page 25)