Price

When it comes to quality, there is always a price. Due to the fact we get our main ingredients at a very special location of the world, there can be quite of a jump in price;  however, it is our goal to assure you that with every cent you put towards this bottle, you will definitely taste where your money went. We assure our customers that it is the fact that we do use very expensive ingredients and an expensive way of distilling/filtering our vodka as well, that is why we target towards the more luxurious class - who won't the best of the best. A unique concoction such as this will be marked at $125 per bottle. When a customer purchases a bottle of Andes Vodka, they will be able to see just where exactly there money went - once they see the frost crystal glass bottle, joined with the smoothest taste imaginable- it's hard to compare. We do believe in competition-based pricing, which is "setting pricesbased on competitors’ strategies, prices, costs, and market offerings" (Marketing: An Introduction, Armstrong/Kotler, pg. 280).  We are fully aware that we are not the only vodka brand of luxury so will be constantly on the watch to see if any other companies or doing any promotional parties or conventions, that way we can be ahead of the game.One of the other aspects which takes place in our marketing strategy is psychological pricing, which is, "Pricing that considers the psychology of prices and not simply the economics; the price is used to say something about the product."(Marketing: An Introduction, Armstrong/Kotler, page 39) We do believe in our product and the price-point of our product, but our higher price still lets customers know that we are, in fact, a higher-end brand of Vodka – one of quality and class.