EOC Week 3 - My demographics

According to experts, the generation I grew up in would be considered in the "millenials" generation. There was a lot of truth in what they had to say about us. For the most part, we all grew up with the digital revolution so a lot of us are very "tech-savvy" with technology. It's safe to say that a lot of us grew up with computers and cell phones while growing up, giving us a bit of an advantage in the world. Members of this generation are called Echo Boomers, due to the significant increase in birth rates through the 1980s and into the 1990s, and because many of them are children of baby boomers. Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increase in a neoliberal approach to politics and economics.

“One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.” (Kotler,2011)

I completely agree with that quote. I couldn't agree more with what he said when he stated, we don't just embrace our technology, its our way of life. If you go to any college campus, you will see that it's flooded with laptops, tablets, ipads, etc. Technology is a booming industry with our generation because we are one of the generations that is never content with what we currently have. We are always striving to have "the next big thing." We're always asking the question of, "How can we make this faster?" or "How can I make this more reliable." We are always pushing for the next big thing.