Final Project - Creative Content

Here's a link to my radio commercial.
RadioCommercial




http://soundcloud.com/jeriasounds/marketingcommercial 

Week 10 EOC: Les Paul

Today is the birthday of Les Paul, one of the biggest figures in history when it comes to not only the electric guitar, but he was the pioneer for many famous recording techniques that are still used today. Not only was he an inventor, but a songwriter and musician as well. He was the founder of the solid-body electric guitar, which made the sound of "rock and roll" possible. His model, the Les Paul, has been one of the more popular types of guitars since it has been released, and they are still flying off the shelves. Not only is he credited for the invention of the solid-body electric guitar, but he was one of the pioneers to start using overdubbing on tracks (sound on sound.) Paul had hosted a fifteen-minute radio program, The Les Paul Show, on NBC Radio in 1950, featuring his trio (himself, Ford and rhythm player Eddie Stapleton) and his electronics, recorded from their home and with gentle humor between Paul and Ford bridging musical selections, some of which had already been successful on records, some of which anticipated the couple's recordings, and many of which presented re-interpretations of such jazz and pop selections as "In the Mood", "Little Rock Getaway", "Brazil" and "Tiger Rag." Over ten of these shows survive among old-time radio collectors today.A bad automobile accident in 1948 put Les out of work for about a year and half; however, he had an alternative. His right arm had to be set at a permanent right angle for him to be suitable to play the guitar. Now that is amazing! He was also one of the first to innovate other recording techniques such as tape delay, phasing effects, and multi-tracking. Without his experiments and innovation in the recording industry, who knows where we would be at today because he did so much for the recording industry.

http://goo.gl/doodle/P4gB

EOC - Week 9 - Creative Content

For the creative content aspect for my vodka product, I will most likely be doing a 15-30 second commercial. I want to have a commercial that will accentuate the fact that we use waters from the Andes mountains and real Riesling white grapes from Chile. I don't want this to be your ordinary radio commercial. I want to have something that  will make this one stand out; however, I am still in the creative process and still currently thinking on what exactly I will need to make this commercial special.

EOC - Week 9 - Three Great Mission Statements

As the book says “Mission statements should be meaningful and specific yet motivating.”

One of the first mission statements that stuck out to me was Danielle’s mission statement -  "Cheap Ass vodka strives to maintain the absolute lowest cost vodka in every market to provide our customers with the ultimate inebriated experience." It was very short and straight forward with the pitch, which I liked a lot. Being a blunt person, I like that kind of style.

I like Keri’s mission statement "It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment. Which in turn, will give you the most natural experience On the Rocks." After reading this, I was very impressed with everything in aspect. I am definitely an advocate for green living and being environmentally friendly so I was very excited to read that.

I was also a fan of Grover's mission statement as well. "The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities." I think incorporating the packs of condoms with every bottle purchase is an excellent idea and I think it will definitely have an affect with the marketing aspect. It might be more applied to the younger generation.

EOC - Week 8 - What Makes My Vodka Special

There are all kinds of vodka brands out there. Whether it's the flavor, the quality, or just the brand name that sets them apart-there is always something that makes that particular vodka bran unique.What sets us apart (Andes Vodka) is that our vodka is distilled through the waters of the Andes mountains so they can taste the clarity and smoothness of our product. Also, our product is refined through white Riesling-grapes from Chile- and with their light, luscious, fruity flavors, we can assure that the consumer will not only have a smooth, great tasting experience, but an incomparable one as well.We wanted our product to be a full bodied, strong drink, but also a smooth, drinkable one as well. Andes Vodka is 40% alcohol and is 80 proof, which has somewhat become a standard for most vodka drinks. Our distillation process is a little bit different as well. The ethyl alcohol is injected to a column or pot still (most modern vodka producers use column stills). The stainless column still is comprised of vaporization chambers stacked on top of each other. The alcohol is continuously heated up with steam while it cycles up and down. This cycle continues until the vapors created from the heat are released and condensed. The alcohol vapors rise to the top vaporization chambers where they accumulate. The by products and extracted materials drain into the lower chambers where they can be discarded.

Implementation Evalution Control

Another key element a company must instill for their product to be successful is to develop some kind of system that will let them evaluate, implement, and control not only the price of the product, but the product itself. Implementing is one of the first vital steps in the marketing process because it’s what gears the plan and drives it into action. "Through implementation, the company turns the plans into actions." (Marketing: An Introduction, Armstrong/Kotler, page 39). Operational control is another vital role that plays in the elements of marketing. Marketing control consists of "measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved" (Marketing: An Introduction, Armstrong/Kotler, pg. 58). It’s very important for a company to be up to date on the whole market and where there product stands currently. Marketing and operational control are very significant. Essentially, control will allow you to take care of any kind of flaws in the development process. Everything in this field is “hit or miss.” Some products are going to make it, and some will eventually fluke, and that’s just the way it is. Andes Vodka has a specialized team that takes their time and goes over our plans to keep us successful. We are always going to be up to date with what’s going on outside of our company so we are on the same boat as everyone else when it comes to social events, news, etc. 

Price

When it comes to quality, there is always a price. Due to the fact we get our main ingredients at a very special location of the world, there can be quite of a jump in price;  however, it is our goal to assure you that with every cent you put towards this bottle, you will definitely taste where your money went. We assure our customers that it is the fact that we do use very expensive ingredients and an expensive way of distilling/filtering our vodka as well, that is why we target towards the more luxurious class - who won't the best of the best. A unique concoction such as this will be marked at $125 per bottle. When a customer purchases a bottle of Andes Vodka, they will be able to see just where exactly there money went - once they see the frost crystal glass bottle, joined with the smoothest taste imaginable- it's hard to compare. We do believe in competition-based pricing, which is "setting pricesbased on competitors’ strategies, prices, costs, and market offerings" (Marketing: An Introduction, Armstrong/Kotler, pg. 280).  We are fully aware that we are not the only vodka brand of luxury so will be constantly on the watch to see if any other companies or doing any promotional parties or conventions, that way we can be ahead of the game.One of the other aspects which takes place in our marketing strategy is psychological pricing, which is, "Pricing that considers the psychology of prices and not simply the economics; the price is used to say something about the product."(Marketing: An Introduction, Armstrong/Kotler, page 39) We do believe in our product and the price-point of our product, but our higher price still lets customers know that we are, in fact, a higher-end brand of Vodka – one of quality and class.